Media Industries – History, Theory, and Method

List of Figures vii
<p>Acknowledgments viii</p>
<p>Notes on Contributors ix</p>
<p>Introduction: Does the World Really Need One More Field of Study? 1<br /> Jennifer Holt and Alisa Perren</p>
<p>Part I: History 17</p>
<p>Editors′ Introduction 19</p>
<p>1 Nailing Mercury: The Problem of Media Industry Historiography 21<br /> Michele Hilmes</p>
<p>2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34<br /> Caroline Frick</p>
<p>3 Film Industry Studies and Hollywood History 45<br /> Thomas Schatz</p>
<p>4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57<br /> Victoria E. Johnson</p>
<p>5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69<br /> Cynthia B. Meyers</p>
<p>6 New Media as Transformed Media Industry 81<br /> P. David Marshall</p>
<p>Part II: Theory 91</p>
<p>Editors′ Introduction 93</p>
<p>7 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation 95<br /> Douglas Kellner</p>
<p>8 Thinking Globally: From Media Imperialism to Media Capital 108<br /> Michael Curtin</p>
<p>9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120<br /> Cristina Venegas</p>
<p>10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132<br /> Nitin Govil</p>
<p>11 Convergence Culture and Media Work 144<br /> Mark Deuze</p>
<p>Part III: Methodologies and Models 157<br /> </p>
<p>Editors′ Introduction 159</p>
<p>12 Media Economics and the Study of Media Industries 161<br /> Philip M. Napoli</p>
<p>13 Regulation and the Law: A Critical Cultural Citizenship Approach 171<br /> John McMurria</p>
<p>14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184<br /> Toby Miller</p>
<p>15 Cultures of Production: Studying Industry′s Deep Texts, Ref lexive Rituals, and Managed Self–Disclosures 199<br /> John Thornton Caldwell</p>
<p>16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213<br /> Joshua Green and Henry Jenkins</p>
<p>Part IV: The Future: Four Visions 227</p>
<p>Editors′ Introduction 229</p>
<p>17 From the Consciousness Industry to the Creative Industries: Consumer–Created Content, Social Network Markets, and the Growth of Knowledge 231<br /> John Hartley</p>
<p>18 Politics, Theory, and Method in Media Industries Research 245<br /> David Hesmondhalgh</p>
<p>19 An Industry Perspective: Calibrating the Velocity of Change 256<br /> Jordan Levin</p>
<p>20 Toward Synthetic Media Industry Research 264<br /> Horace Newcomb</p>
<p>Index 271</p>