A Practitioner's Guide to Financial Promotion

Covers all aspects of FSA regulation of financial promotion Deals with banking, insurance, packaged products and regulated and unregulated funds, mortgages, home finance, corporate finance and private equity, and pensions Considers the consequences of breaching the regulations Embraces e-marketing and e-commerce Shows how the FSA regime interacts with other aspects of consumer protection, such as the Advertising Standards Authority Code Reflects the FSA's more principles-based regime for financial promotions, and the impact of MiFID on conduct of business obligations