Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.

A Twenty-First Century Guide to Aldersonian Marketing Thought

Groothandel - BESTEL
€ 176,95

Leverbaar

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketi

Gebonden | 604 pagina's | Engels
1e druk | Verschenen in 2005
Rubriek:

  • NUR: Marketing
  • ISBN-13: 9780387261751 | ISBN-10: 0387261753