Adapting to Abundance - Jewish Immigrants, Mass Consumption & the Search for American Identity (Paper)

Acknowledgments ix Introduction Consumption: A Bridge Between Cultures 1(20) PART I. The Promise of Abundance The Perspective of Abundance 21(12) From Scarcity to Abundance: The Immigrant as Consumer 33(18) PART II. The Divinity of Luxury The Holy and the Mundane 51(17) Luxuries, Holidays, and Jewish Identity 68(21) PART III. The Democracy of Luxury The Clothing of an American 89(16) Jewish Women and the Making of an American Home 105(11) Urban Leisure and the Vacation 116(17) The Parlor and the Piano 133(14) PART IV. The Culture of Advertising American Advertising in the Yiddish Press 147(14) ``American Bluff'': The Exaltation of American Products 161(20) PART V. The Culture of Marketing Jewish Commerce and American Culture 181(11) Anonymous Entrepreneurs: Jewish Street Merchants 192(11) A Jewish Monument to the Masses: Marketing the American Film 203(16) Epilogue 219(6) Notes 225(36) Bibliographical Essay 261(10) Index 271