Rossiter, John R.; Danaher, Peter J.

Advanced Media Planning

Groothandel - BESTEL
€ 140,95

Leverbaar

edia planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an

Gebonden | 111 pagina's | Engels
1e druk | Verschenen in 1998
Rubriek:

  • NUR: Economie en bedrijf algemeen
  • ISBN-13: 9780792382188 | ISBN-10: 0792382188