Shimp, Terence A.
DDC: General management
LCC: Social Sciences » Commerce » Business » Marketing (HF5415.123)
ISBN-13: 9780324321432 | ISBN-10: 0324321430
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Cengage South-Western
€ 47,06
Leverbaar (er is een nieuwe druk bekend)
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Gebonden | 656 pagina's | Engels
7e druk | Verschenen in 2013
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