An Introduction to Intellectual Asset Management

Introduction to Intellectual Asset Management Examines various ways adopted by leading companies in managing their intellectual assets and intellectual properties in leveraging them for optimal returns. Using case laws and anecdotes, the book explains how intellectual properties have created wealth for its creators wether they are patents, trademarks, copyright or designs by careful negotiations and contractual obligations. The book provides an insight to the processes involved in the legal and business aspects of recognizing intellectual assets, converting them to intellectual property, protecting and using them to create a brand value for the organization. Additionally, it attempts to create a bridge between the legal cell of an organization and the decision makers for creating and strategizing new goals and achieving the existing ones. Among other related topics, the book includes: -An overview of the intellectual property system prevailing in India. -Means of identifying intangible assets in a business or an organization -Ways of converting intangible assets/intellectual assets into intellectual property -An overview of the IP Audit Processes Practical suggestions on managing, leveraging and optimizing intellectual Assets Table of Contents: 1. Intellectual Asset Management 2. Back to the Basics 3. Intellectual Property Rights 4. Intellectual Property Audit  5. Information Management 6. Levering of Intellectual Assets 7. Valuation of Intellectual Assets 8. Entering Markets Contract Details of Relevant Authorities Dealing with IPR Glossary Index