Analysing International City Tourism
Leverbaar
Josef A. Mazanec is a full professor and the head of the Institute for Tourism and Leisure Studies of the Vienna University of Economics and Business (WU). From 1997-2002 he functioned as the Vice-Rector for Research of the WU and in 1997-2000 he was the Speaker of the Joint Research Program on 'Adaptive Models and Systems in Economics and Management Science' (comprising research teams from the WU, the Vienna University of Technology, and the University of Vienna). His research interests are in hospitality and tourism management, explanatory models of consumer behaviour, strategic marketing, multivariate methods, decision-support systems, and management science applications to leisure and tourism. Karl W. Wber received his PhD from the Vienna University of Economics and Business (WU) where he was an associate professor at the Institute for Tourism and Leisure Studies for 19 years. In 2007, Karl became President of MODUL University Vienna. He is also a technical advisor to European Cities Marketing and the European Travel Commission. His main research activities are in the field of decision support systems, strategic marketing planning and evolutionary computation, particularly with applications in tourism management.
Ingenaaid | 249 pagina's | Engels
2e druk | Verschenen in 2009
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