McComish, Bruce Sinclair; McComish, Bruce

Antilogic : Why Businesses Fail While Individuals Succeed

Groothandel - BESTEL
€ 25,95

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This is a book that challenges the way we look at the world. It is a book for everybody who sometimes feels that they have fallen into a looking glass world and they do not know how to get out, and for those who are so deeply in this reverse world that they do not even recognize they are there. Rich in history, philosophy and anecdote combined with the author s astute business expertise, this book examines the workings of the modern business world and recognizes that it is often driven by Antilogic. Topics include: Believing because of the way things are and why we think the way we do Believing the corporation Guided by the market Believing the words Believing the numbers: the contribution of the accountants Believing the numbers: the contribution of the statisticians The amazing role of cash Vapourcash explained: cash not as real as you thought Anticash explained: Anticash and the history of money Anticash: the bankers and the accountants Anticash: more real than you hoped

Gebonden | 244 pagina's | Engels
1e druk | Verschenen in 2001
Rubriek:

  • NUR: Accountancy en administratie
  • ISBN-13: 9780471494515 | ISBN-10: 0471494518