Auditing Markets, Products, and Marketing Plans

"Be prepared." This book weighs in at nearly 2.6MB in size. You'll need to make sure that you've got plenty of room on your PDA before you try to sync up this one. It's a great book for all of you m500 & m505 owners. Store this book on an SD card and you won't have any worries about running out of memory From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need -- model formats, checklists, and boilerplate documents -- to implement those tasks quickly, accurately, and effectively into your business. "Auditing Markets, Products, and Marketing Plans" is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the right products for those markets, and then plan how to reach them most effectively. Filled with worksheets, forms, and tables for you to complete, "Auditing Markets, Products, and Marketing Plans" is step-and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.