Balls! : 6 Rules for Winning Today's Business Game

Winning takes BALLS! Do you have what it takes? In today s ultra competitive economy, every business— large or small—and every manager—old or new—needs BALLS! to succeed. Having BALLS! means following six simple yet crucial rules for winning today s business game. You must be: Brave enough to take risks Authentic enough to follow tried and true business practices Loud enough to attract serious attention Loving enough to care for your employees and customers Spunky enough to do things differently !nspired and excited enough to GO! and make something happen BALLS! is full of fantastic ideas and hard won wisdom from leaders at top performing businesses who have invented or discovered unconventional ways to achieve success that you can use to improve the performance of your business and boost your own career. You ll find out how: Lonnie Benson parlayed a $350 loan into a $60 million a year business called Who s Calling Rob Harris ditched his job as a psychotherapist to launch Pacific Market International, a global trading and marketing company Kenny Dichter and Jesse Itzler of Marquis Jet Partners made the skies friendlier by inventing a business model for renting corporate jets Kit Jeerapaet of duPont Registry created a new way to shop for high end luxury cars online—and saved the jobs of his coworkers in the process BALLS! is packed with many real world lessons gathered from interviews with top executives at several of the nation s fastest growing businesses. They share their stories of success—and failure—in today s intensely competitive economy. BALLS! also features a special "Snag the Ideas" section at the end of each chapter, offering specific tips for improving business processes, increasing revenue, and enhancing profits. "Sometimes it only takes one good idea to make a huge difference," says Alexi. "Snag an idea from the book and make it your own by doing something really ballsy with it!" Based on proven principles and practical, effective business strategies, BALLS! offers uncommon advice and innovative ideas for competing successfully. It is designed to serve as your handy guide and personal coach for winning the business game.