Bar & Beverage Operation : Ensuring Success & Maximum Profit

Introduction The Basics Fill a Local Need 9(1) Define Your Customer Base 10(2) Expand Your Customer Base 12(1) Engage in Continuous Market Research 13(2) Sample Market Research Questions 15(1) Would Your Bar Benefit from a New Theme? 16(2) Observe the Successful 18(1) Try a Theme for a Night 19(4) The Hardware Bar Design 23(1) The Front Bar 24(2) Good Hygiene through Planning 26(1) Consider Customer Comfort 27(1) Color Schemes Influence Buyer Behavior 28(2) Service Streamlining 30(1) The Under-Bar 31(1) Anti-Fatigue Floor Mats 32(2) Heating, Ventilation and Air-Conditioning 34(1) Is Your Ice Machine Handling the Pressure? 35(2) Blenders or Slush-Makers? 37(1) Don't Let Your Customers Be Waiters 38(3) The Stock A Wide Selection Pays for Itself 41(2) Coffee 43(1) Glassware Selection 44(2) Mix Your Beers---Boost Your Sales! 46(2) Glassware Care 48(2) Vodka Ethics 50(1) Reducing Spoilage 51(2) Nonalcoholic Drinks 53(2) The Staff Finding the Best Possible Staff 55(3) How Do You Test for Honesty? 58(1) A Few Important ``Integrity'' Questions Will Tell You a Lot About a Person 59(1) Security Staff 60(3) Do Your Bartenders Create Regulars? 63(2) Scams to Watch For 65(4) Common Excuses for Theft 69(1) Theft-Reduction Procedures 70(3) The Serving Establishing House Drink Recipes 73(3) Mixed Drink Tips 76(1) Glass-Handling Rules 77(2) Quality Mixed Drinks 79(1) Servers Don't Have to Be Boring 80(1) The Service Bar 81(1) Dealing with Intoxicated Customers 82(3) The Lure Signature Drinks 85(3) Good Food, Happy Customers 88(1) Exterior Tuning 89(3) Human Entertainment Doesn't Stop at Live Bands 92(2) Can Discounts Do You More Damage than Good? 94(1) Good Marketing Is Essential 95(2) Treat Your Customers Like VIPs 97(1) You Got Them Here - You Might As Well Keep Them 98(2) The Internet Can Help You 100(3) The Profits What Does Each Drink Cost You? 103(2) Protecting Your Profits 105(2) Structuring a Price List 107(2) Up-sizing Is Essential 109(2) Extracting More from Every Customer 111(2) Vending Machines Pay 113(2) The Business Plan 115(2) Business Plan Outline 117(2) The Expansion Starting a Nightclub 119(1) DJ or Computer? 120(3) Creating a Dance Floor 123(1) Sound Systems 124(1) Coins In - Customers Happy 125(3) Pinball Machines 128(1) Darts 129(1) Pool Tables 130(1) Jukeboxes 131(2) Beer Isn't the Only Beverage That Comes Brewed 133(1) Bars Need Cigars 134