Behavioural Finance for Private Banking

Behavioural Finance for Private Banking is true to its title. The book contains a wealth of practical advice to help private bankers make effective use of behavioural finance. After providing a rigorous introduction to key psychological concepts, the book offers a series of concrete steps private bankers can follow to help their clients make sensible investment decisions decisions which reflect clients individual psychological traits. The impact of this book on private banking will be significant and long lasting. Hersh Shefrin, author of Beyond Greed and Fear and A Behavioral Approach to Asset Pricing.