De Mesa, Alycia

Brand Avatar : Translating Virtual World Branding into Real World Success

Groothandel - BESTEL
€ 36,95

Leverbaar

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world b residentsb wield huge purchasing power, and use real money in the online economies. Comp

Gebonden | 200 pagina's | Engels
1e druk | Verschenen in 2009
Rubriek:

  • NUR: Marketing
    • ISBN-13: 9780230201798 | ISBN-10: 0230201792