Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M.
NUR: Bedrijfskunde algemeen
ISBN-13: 9781137276612 | ISBN-10: 1137276614
Brand Breakout : How Emerging Market Brands Will Go Global
Groothandel - BESTEL
€ 25,95
Leverbaar
Takes a unique approach to exploring how global brands can succeed in international markets, drawing on a wide range of case studies and insider interviews
Gebonden | 256 pagina's | Engels
1e druk | Verschenen in 2013
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