Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M.

Brand Breakout : How Emerging Market Brands Will Go Global

Groothandel - BESTEL
€ 25,95

Leverbaar

Takes a unique approach to exploring how global brands can succeed in international markets, drawing on a wide range of case studies and insider interviews

Gebonden | 256 pagina's | Engels
1e druk | Verschenen in 2013
Rubriek:

  • NUR: Bedrijfskunde algemeen
  • ISBN-13: 9781137276612 | ISBN-10: 1137276614