Schumann, Mark

Brand From the Inside : Eight Essentials to Emotionally Connect Your Employees to Your Business

Introduction v PART ONE: GET SMART! 1 Essential #1: Discover 3 2 Essential #2: Commit 21 PART TWO: GET READY! 3 Essential #3: Diagnose 63 4 Essential #4: Prepare 92 PART THREE: GET IT DONE! 5 Essential #5: Create 119 6 Essential #6: Apply 158 7 Essential #7: Market 195 8 Essential #8: Nurture 218 PART FOUR: WHAT IT MEANS FOR YOU 9 You and Employer Brand 241 Notes 244 Acknowledgments 249 The Authors 251 Index 253