Ind, Nicholas; Bjerke, Rune

Branding Governance : A Participatory Approach to the Brand Building Process

Groothandel - BESTEL
€ 46,95

Leverbaar

Recent years have seen a move towards cross-functional management. In this book Nicholas Ind and Rune Bjerke explore how brand management is currently flawed. They rea

Gebonden | 288 pagina's | Engels
1e druk | Verschenen in 2007
Rubriek:

  • NUR: Bedrijfskunde algemeen
    • ISBN-13: 9780470030752 | ISBN-10: 0470030755