Branding New York : How a City in Crisis was Sold to the World

List of illustrations xi Acknowledgments xiii Introduction: New York, Capital of the 1970's 1 Prologue: From the Standpoint of the Out-of-Towner 3 Chapter 1 Branding and the Neoliberal City 19 Part I From Image Crisis to Fiscal Crisis: 1964-1974 41 Chapter 2 It's a Small World After All: Image Crisis and the End of New York City Boosterism 43 Chapter 3 Style and Power: The Common Sense of New York Magazine 71 Chapter 4 Selling the City in Crisis: Corporate Exodus and the Big Apple Campaign 97 Part II The Battle to Brand New York: 1975-1985 131 Chapter 5 Welcome to Fear City 133 Chapter 6 From Big Apple to the Summer of Sam 161 Chapter 7 Purging New York through I (heart) NY 193 Conclusion: The Legacy of the 1970's 225 Chapter 8 New York City as a Symbol of Neoliberalism 227 Epilogue: Re-branding the Wounded City 253 Appendix 261 Notes 267 Selected Bibliography 307 Index 317