Dwyer, F. Robert; Tanner, John F.
DDC: General management
LCC: Social Sciences » Commerce » Business » Marketing (HF5415.D92 2006)
ISBN-13: 9780072865783 | ISBN-10: 0072865784
Business Marketing : Connecting Strategy, Relationships, and Learning
McGraw-Hill Companies, The
€ 181,17
Leverbaar (er is een nieuwe druk bekend)
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Gebonden | 720 pagina's | Engels
3e druk | Verschenen in 2005
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