Hutt, Michael D.; Speh, Thomas W.

Business Marketing Management - B2b

Cengage South-Western
€ 321,20

Uitverkocht (er is een nieuwe druk bekend)

Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

Gebonden | 672 pagina's | Engels
10e druk | Verschenen in 2009
Rubrieken:

  • DDC: General management
  • LCC: Social Sciences » Commerce » Business » Marketing (HF5415.13)
  • ISBN-13: 9780324581676 | ISBN-10: 032458167X