Coming Attractions : Reading American Movie Trailers

Acknowledgments ix Trailers: A Cinema of (Coming) Attractions 1(35) Trailer Rhetoric 36(42) The Classical Era: The ``Mythic Universal American'' 78(42) The Transitional Era: Chasing the Elusive Audience 120(43) The Contemporary Era: The Global Family Audience 163(44) Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions 207(12) Filmography of Trailers Viewed 219(14) Notes 233(38) Selected Bibliography 271(16) Index 287