Parsons, Elizabeth; Maclaran, Pauline

Contemporary Issues in Marketing and Consumer Behaviour

Groothandel - BESTEL
€ 52,95

Leverbaar (er is een nieuwe druk bekend)

An exciting new book which covers all the latest buzz words within marketing and consumer behaviour: building brand cultures; gender; ethics; sustainable marketing; the green

Ingenaaid
1e druk | Verschenen in 2009
Rubriek:

  • NUR: Marketing
  • ISBN-13: 9780750687393 | ISBN-10: 0750687398