Content Rights for Creative Professionals : Copyrights & Trademarks in a Digital Age [With CDROM]

Preface to Second Edition ix Preface to First Edition xi About the Author xiii Part One Copyright 1(80) Overview of Copyright: The Big Picture 3(6) What Is Copyright? 9(12) The Copyright Rights: The Coin of Copyright 21(8) Limitations on Copyrights: The Chili Pepper of Copyright 29(14) Compulsory Licensing: Government's Helping Hand 43(10) Penalties for Infringement: Paying the Price 53(4) Ownership of Copyright: Keeping What Is Yours 57(8) Online Service Providers: Gateway or Traffic Cop? 65(8) Right to Control Access: The Trump Card 73(8) Part Two Trademarks 81(56) What Is a Trademark? 83(14) The Trademark Systems: How to Protect Your Mark 97(10) Strategy for Acquiring Trademark Rights: A ``How-to'' for Branding 107(6) Likelihood of Confusion: The Acid Test 113(6) Trademarks and Licensing: Follow the Money Trail 119(8) Trademarks in a Digital World: Domain Name Games and Other Fun 127(10) Part Three Collateral Concerns: Things You Cannot Ignore 137(26) Unfair Competition, Publicity, and Privacy: Filling in the Holes 139(6) Antitrust Laws: Keeping Competition Alive 145(6) Patents and Trade Secrets: Powerful Partners 151(6) The International View: It's a Small World After All 157(6) Part Four Content Rights: The Media and Film 163(70) News and Talk Programming: Competition for Content 165(10) Content Rights: The Realm of Music 175(10) Advertising: Being Content with Commercial Content 185(6) Sports Content: The Olympic Law of the Rings and Other Games 191(6) Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting 197(6) Colorization and Artists' Rights: Whose Work Is It? 203(6) Licensing and Distributing: The Business of Programming 209(12) Cable TV: A Pipe Dream 221(6) Media Consolidation: Content Synergy 227(6) Part Five Content and New Media: The Internet Has Arrived 233(38) Cyberspace: Napster and the Code of the Wild West Revisited 235(6) Digital Doctrines: Defining Rights in an Electronic World 241(10) Teachers and a Digital World: How the Classroom Has Changed 251(10) Webcasting: A Primer for Digital Communication 261(8) Afterword: A Closing Thought 269(2) Appendix: Useful Websites 271(2) Glossary 273(18) Index 291