Culture Incorporated : Museums, Artists, and Corporate Sponsorships

Acknowledgments vii Abbreviations ix Part I. Corporations and Culture: The New Partnership Full Disclosure 3(19) Corporate Cultural Politics: Corporate Identity and Culture 22(39) Part II. Culture, Artists, Events Redefining Culture, Absolutly 61(38) Sponsoring Lifestyle: Travels with Annie Leibovitz 99(33) Sponsoring Events: Culture as Corporate Stage, from Woodstock to Ravestock and Reichstock 132(39) Part III. Museums, Cyberspace, Audiences The Sponsored Museum; or, The Museum as Sponsor 171(42) Cybersponsoring 213(30) Notes 243(24) Bibliography 267(12) Index 279