Debate Over Corporate Social Responsibility

Foreword v Gilbert Lenssen Contributors xiii Overview 3(12) George Cheney Juliet Roper Steve May I. Introduction Why Corporate Social Responsibility: Why Now? How? 15(15) Jill J. McMillan A New Generation of Global Corporate Social Responsibility 30(15) Michael Stohl Cynthia Stohl Nikki C. Townsley Progressing from Corporate Social Responsibility to Brand Integrity 45(14) Malcolm McIntosh II. Cases and Contexts Facing Corporate Power 59(15) Jem Bendell Mark Bendell Corporate Citizenship: The Dark-Side Paradoxes of Success 74(13) Sandra Waddock Corporate Social Responsibility in Scandinavia: A Turn Toward the Business Case? 87(18) Mette Morsing Atle Midttun Karl Palmas Corporate Social Responsibility in Asia: A Confucian Context 105(14) Glen Whelan Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore 119(16) Krishnamurthy Sriramesh Chew Wee Ng Soh Ting Ting Luo Wanyin Corporate Social Responsibility in Mexico: An Approximation from the Point of View of Communication 135(20) Mariela Perez Chavarria III. Legal Perspectives Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility 155(12) Matthew W. Seeger Steven J. Hipfel Corporate Deception and Fraud: The Case for an Ethical Apologia 167(10) Keith Michael Hearit Regulation: Government, Business, and the Self in the United States 177(13) John Llewellyn Can Corporate Personhood Be Socially Responsible? 190(17) Dean Ritz IV. Economic Perspectives How to Read Milton Friedman: Corporate Social Responsibility and Today's Capitalisms 207(12) James Arnt Aune Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing 219(13) Dana L. Cloud Toward an Accounting for Sustainability: A New Zealand View 232(9) Stewart Lawrence Consumer Activism and Corporate Social Responsibility: How Strong a Connection? 241(26) Brenden E. Kendall Rebecca Gill George Cheney V. Social Perspectives Corporate Governance, Corporate Social Responsibility, and Communication 267(12) Stanley Deetz Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa 279(13) Grant Samkin Stewart Lawrence Business, Society, and Impacts on Indigenous Peoples 292(13) Marcus Breen Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem 305(16) Graham Knight VI. Environmental Perspectives Corporate Environmentalism 321(15) Connie Bullis Fumiko Ie Greening of Corporations? Eco-talk and the Emerging Social Imaginary of Sustainable Development 336(15) Sharon M. Livesey Julie Graham Discourses of Sustainability in Today's Public Sphere 351(14) Tarla Rai Peterson Todd Norton Green Marketing and Advertising 365(14) Worawan Yim Ongkrutraksa Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change 379(12) Shiv Ganesh The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change 391(14) Douglas Crawford-Brown VII. Commentary on Corporate Social Responsibility: The Contributions of Communication and Other Perspectives Is Sustainability Sustainable? Corporate Social Responsibility, Sustainable Business, and Management Fashion 405(12) Theodore E. Zorn Eva Collins Corporate Social Responsibility and Public Policy Making 417(21) Charles Conrad JeAnna Abbott The Case of the Subaltern Public: A Postcolonial Investigation of Corporate Social Responsibility's (O)Missions 438(10) Debashish Munshi Priya Kurian The Discourse of Corporate Social Responsibility: Postmodern Remarks 448(11) Lars Thøger Christensen Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference It Makes 459(16) Patricia H. Werhane Index 475