Dressing Modern French Women - Marketing Haute Couture 1919-1939 : Marketing Haute Couture, 1919-1939

List of Illustrations vii Acknowledgments ix Introduction xi PART I Gender, Genius & Publicity ONE Couturiers/Couturieres 3 TWO Hybrid Modern 26 THREE Publicity 47 PART II Business & the Workplace FOUR Business 69 FIVE The Workplace 92 PART III Democratizing Fashion SIX Copying and Copyrighting 111 SEVEN Shopping and Sewing 134 EIGHT The Politics of Modern Fashion 157 NINE The Gender of the Modern 180 TEN The Modern Woman? 200 Epilogue 224 Notes 233 Index 297