Economics

This lively and comprehensive book is attractive because of its student-friendly, step-by-step approach, and its built-in study guide. Instructors and students like the author's humorous anecdotes, direct language and easy conversational style. The text is interactive and encourages active rather than passive reading. With the help of over 15 reviewers, this new edition is not only more streamlined and up-to-date, it also introduces global perspectives to many discussions early on and throughout the text. In a positive tone, the author discusses the impact of technology and e-business on the recent economic expansion. A new interior design reflects the contemporary flavour that this traditional text now possesses.