Electronic Media Management

Preface xiii Acknowledgments xv Broadcast Station Management 1(30) Management Defined 3(1) Evolution of Management Thought 3(10) The Classical School 3(3) The Behavioral School 6(4) Management Science 10(1) Modern Management Thought 10(2) Management Thought in the Twenty-first Century 12(1) Management Levels 13(1) Management Functions 14(5) Planning 14(1) Organizing 15(2) Influencing or Directing 17(2) Controlling 19(1) Management Roles 19(2) Interpersonal Roles 20(1) Informational Roles 20(1) Decisional Roles 21(1) Management Skills 21(1) Influences on Management 22(4) The Licensee 23(1) The Competition 23(1) The Government 23(1) The Labor Force 24(1) Labor Unions 24(1) The Public 25(1) Advertisers 25(1) Economic Activity 25(1) The Broadcast Industry 25(1) Social Factors 25(1) Technology 26(1) What's Ahead? 26(1) Summary 27(1) Case Study 27(1) Exercises 28(1) Notes 28(1) Additional Readings 29(2) Financial Management 31(30) The Accounting Function 33(17) Planning Financial Records 33(10) Preparing Financial Statements 43(7) Cost Controls 50(5) Monitoring Financial Progress 55(1) What's Ahead? 56(1) Summary 57(1) Case Study 57(1) Exercises 58(1) Notes 58(1) Additional Readings 59(2) Human Resource Management 61(40) The Functions of Human Resource Management 62(18) Staffing 62(12) Orientation, Training, and Development 74(1) Compensation 75(3) Safety and Health 78(1) Employee Relations 78(2) Human Resource Management and Trade Unions 80(6) The Union Contract 81(2) Union Negotiations 83(1) Reasons for Joining a Union 84(1) Working with Unions 85(1) Human Resource Management and the Law 86(9) Equal Employment Opportunity 87(6) Sexual Harassment 93(1) Computer Use 94(1) What's Ahead? 95(2) Summary 97(1) Case Study: Television 97(1) Exercises 98(1) Case Study: Television 98(1) Exercises 99(1) Notes 99(1) Additional Readings 100(1) Broadcast Programming 101(46) The Audience 102(1) The Program Department 103(2) Functions 103(1) Organization 104(1) The Program Manager 105(4) Responsibilities 105(1) Qualities 106(1) Influences 107(2) Radio Station Programming 109(10) Formats 109(3) Program Sources 112(2) Strategies 114(5) Television Station Programming 119(8) Program Sources 119(4) Programming Factors 123(2) Scheduling Strategies 125(2) Programming the Network Affiliate 127(4) Network-Affiliate Relations 127(1) Network Programming 128(1) Scheduling 128(3) Programming the Independent Station 131(3) Programming and the Station Representative 134(1) Programming for Children 135(2) Programming and the Community 137(3) What's Ahead? 140(2) Summary 142(2) Case Study: Radio 144(1) Exercises 144(1) Case Study: Television 144(1) Exercises 145(1) Notes 145(1) Additional Readings 146(1) Broadcast Sales 147(44) The Sales Department 148(2) Functions 148(1) Organization 149(1) The General Sales Manager 150(3) Responsibilities 150(2) Qualities 152(1) Time Sales 153(25) The Rate Card 153(4) Sales Policies 157(4) Local and Regional Sales: The Account Executive 161(14) National Sales: The Station Rep 175(3) Research and Sales 178(6) Audience Measurement Terminology 181(3) What's Ahead? 184(2) Summary 186(1) Case Study: Radio 187(1) Exercises 188(1) Case Study: Television 188(1) Exercises 188(1) Notes 189(1) Additional Readings 189(2) Broadcast Promotion and Marketing 191(30) The Promotion and Marketing Director 192(2) Responsibilities 192(1) Qualities 193(1) The Promotion Plan 194(1) Audience Promotion 194(18) Promotion Methods 198(14) Sales Promotion 212(4) Promotion Methods 213(3) What's Ahead? 216(1) Summary 217(1) Case Study: Radio 218(1) Exercises 219(1) Case Study: Television 219(1) Exercises 219(1) Notes 220(1) Additional Readings 220(1) Broadcast Regulations 221(38) Background 222(1) The Role of Broadcast Regulations 223(6) The FCC, the Broadcaster, and the Public Interest 223(1) Other Regulatory Agencies 224(1) The Role of FCC Counsel 225(4) Application and Reporting Requirements 229(4) Ownership Policies 233(4) The Progression to Consolidation, 1992--1996 234(1) The 1996 Telecom Act: Consolidation Accelerated 235(1) Ownership Rules Changes Post-1996 236(1) Localism 236(1) Programming Policies 237(9) Political Broadcasts 237(3) Bipartisan Campaign Reform Act of 2002 (BCRA) 240(1) Fairness Doctrine 241(1) Children's Programming 241(1) Obscenity, Indecency, and Profanity 242(2) Violence 244(1) Racial Slurs 244(1) On-the-Air Hoaxes 245(1) Lotteries 245(1) Other Regulations 246(1) Announcements 246(2) Commercial Policies 248(1) Other Policies 249(4) Public Inspection File 249(3) Operating Requirements 252(1) Fines and Forfeitures 252(1) Regulatory Fees 253(1) Dealing with Complaints 253(1) What's Ahead? 253(1) Summary 254(1) Case Study 254(1) Exercises 255(1) Case Study 255(1) Exercises 255(1) Notes 256(1) Additional Readings 257(2) Managing the Cable Television System 259(28) The Franchising Process 260(2) Franchise Renewal 262(1) Organization 263(3) Programming 266(6) Tiering 271(1) Economics 272(7) Revenues 272(6) Expenses 278(1) Promotion 279(1) Regulation 280(2) What's Ahead? 282(1) Summary 283(1) Case Study 284(1) Exercises 285(1) Notes 285(1) Additional Readings 285(2) Public Broadcast Station Management 287(40) The Structure of Public Broadcasting 288(1) Television 289(20) Organization and Personnel 289(1) Management Tasks 290(19) Radio 309(12) Organization and Personnel 309(1) Management Tasks 310(11) Low-Power FM Radio 321(1) Noncommercial Licensing Process 321(1) What's Ahead? 321(1) Summary 322(1) Case Study: Television 323(1) Exercises 323(1) Case Study: Radio 324(1) Exercises 324(1) Notes 325(1) Additional Readings 326(1) Entry into the Electronic Media Business 327(40) Employment 328(6) Ownership 334(28) Purchase of an Existing Facility 334(23) Construction of a New Facility 357(5) What's Ahead? 362(1) Summary 363(1) Case Study: Acquisition---Non-traditional financing 364(1) Exercises 365(1) Case Study: New Build 365(1) Exercises 365(1) Notes 365(1) Additional Readings 366(1) Appendix A: TV Parental Guidelines 367(2) Appendix B: Excerpt from Membership Drive Producer's Manual 369(10) Glossary 379(12) Bibliography 391(10) Index 401