Entrepreneurial Management

Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience - plus in-depth examinations of real-world start-up successes and failures - to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, "Entrepreneurial Management" helps budding entrepreneurs master the planning and growth issues required to make any new business a success.