Entrepreneurial Marketing

This text features success stories and lessons learned from cutting-edge captains of industry. Each module will begin by focusing on a key successful individual such as Christos Cotsakos, Chaiman and CEO of E*Trade Financial or Paul Orfalea, founder of Kinko's. Each biography is then followed by a discussion of the successful techniques these individuals used to market their new ventures. This text is organized into eight mentor modules. The authors offer insights into the huge success stories and some of the failures of several of 2003's most powerful and strategic entrepreneurs.