Entrepreneurship : Strategies and Resources

Based on the premise that entrepreneurship can be studied systematically, this book provides a single, practical volume that presents the theory and practice of entrepreneurship and starting new businesses. Providing practical applications of new venture techniques, this bookOs resource-based point of view yields practical, hands-on information such as acquiring and using resources and assets for a competitive advantage. Focusing on the business plan, the book demonstrates how to put together a document for guidance and financing. It also illustrates problems and opportunities faced by entrepreneurs as well as important day-to-day issues. An essential resource for every professional and business owner as well as for everyone seeking to start a new business venture."