Essential Tools for Operations Management : Tools, Models and Approaches for Managers and Consultants

This is a one stop shop for improving operations management. Covering: Business Planning Product Development Marketing Supply Chain Management Customer Relationship Management Simon Burtonshaw Gunn provides a definitive list of tools and techniques in each area. Each process is accompanied by a clear, jargon free description, and an overview of its strengths and weaknesses. The book is also packed with links and references to a wide range of further management resources. Essential Tools for Operations Management is an invaluable resource which you ll want to refer to again and again.