Fashion-Ology : An Introduction to Fashion Studies

Acknowledgments ix Introduction 1(18) Etymology of Fashion 3(1) Fashion as a Concept and a Phenomenon 4(2) Proponents and Opponents of Fashion 6(7) Studies of Fashion in Social Science 13(5) Outline of the Book 18(1) Sociological Discourse and Empirical Studies of Fashion 19(20) Classical Sociological Discourse of Fashion 20(4) Fashion, Modernity and Social Mobility 24(2) The Origin of Fashion Phenomenon 26(2) Contemporary Sociological Studies of Fashion 28(4) Fashion and Sociology of Culture 32(1) Fashion as a Manufactured Cultural Symbol 33(4) Conclusion 37(2) Fashion as an Institutionalized System 39(18) Theoretical Framework of Fashion-ology 40(3) Fashion as a Myth Supported by the System 43(2) Different Approaches to Fashion Systems 45(4) The Beginning of the Fashion System 49(1) Fashion Production as Collective Activity 50(2) Empirical Study: The French Fashion System as a Prototype 52(3) Conclusion 55(2) Designers: The Personification of Fashion 57(16) Designers in the Studies of Fashion 58(2) Designers, Creativity and Social Structure 60(3) Legitimation of the Designer's Creativity 63(1) The Star System of Designers 64(6) Hierarchy among Designers in the Fashion System 70(2) Conclusion 72(1) Production, Gatekeeping and Diffusion of Fashion 73(16) Diffusion Theories of Fashion 74(5) Gatekeepers: Making Aesthetic Judgments 79(3) Diffusion Strategies from Fashion Dolls to Fashion Shows 82(4) Fashion Propaganda through Advertising 86(2) Conclusion 88(1) Adoption and Consumption of Fashion 89(16) Consumption: A Historical Perspective 90(4) Consuming Fashion as Symbolic Strategy 94(1) Consumption and Social Status 95(3) Consumers in Modern and Postmodern Times 98(5) Conclusion 103(2) Conclusion 105(2) Notes 107(2) Bibliography 109(12) Index 121