Ohmer, Susan

George Gallup in Hollywood

List of Illustrations ix Acknowledgments xi 1 What Do Audiences Want? 1(12) 2 Guesswork Eliminated 13(18) 3 The Laws That Determine Interest 31(20) 4 America Speaks 51(26) 5 Piggybacking on the Past 77(14) 6 Singles and Doubles 91(30) 7 Boy Meets Facts at RKO 121(42) 8 David O. Selznick Presents: Audience Research and the Independent Producer 163(30) 9 Gallup Meets Goofy: Audience Research at the Walt Disney Studio 193(22) 10 Like, Dislike, Like Very Much 215(16) Abbreviations Used and Collections Consulted 231(2) Notes 233(44) Index 277