Great Brand Stories Ser. : The Colourful Story of a Black and White Brand

Mark Griffiths is a self-confessed adorer of Guinness. The passion he feels can be tasted in every word of this book. This is no company history. Go with the flow and you'll find out about the people and events that have made Guinness the brand it is today. Guinness has been going strong since 1759, and I can think of very few brands of such longevity. After 250 years, Guinness continues to inspire loyalty and commitment; and still you feel there is so much more to come. Book jacket.