Harvard Business Review on Retail and Merchandising

Description Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice - many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world - and will change how you think about the business world today. Key Features Some of the ideas you'll find include: • How to balance intuition and experience with critical data to get the right products to stores at just the right time. • Whether merchandising optimization systems can create value for your company • How pricing and merchandising "sign-posts" create new perceptions of value that can drive demand • The five surprisingly simple essentials to successful retailing--and how to get them right.