How to Sample in Surveys

How to select and use the most appropriate sampling methods for a survey is the focus of this book. It covers a range of sampling techniques including: simple random sampling, stratified random sampling, systematic sampling, cluster sampling, convenience sampling, snowball sampling,; quota sampling, and focus groups. The book also describes in detail: inclusion and exclusion criteria, the logic in estimating standard errors and sample size determinations, the sources of error in sampling, and how to calculate response rates.