How Voters Decide : Information Processing in Election Campaigns

Part I. Theory and Methods: 1. Introduction 2. A new theory of voter decision making 3. Studying voting as a process 4. What is correct voting? Part II. Information Processing: 5. What voters do - a first cut 6. Individual differences in information processing 7. Campaign effects on information processing Part III. Politics: 8. Evaluating candidates 9. Voting 10. Voting correctly 11. Political heuristics Part IV. Conclusion: 12. A look back, and a look forward Part V. Appendices and references.