Icons Ser. : Vintage Food Graphics

What began as a simple idea--giving away free brouchures with illustrations and recipes to advertise food and food brands--became so popular by the mid-20th century that recipe brochures, replete with colorful images of ornate dishes, were fixtures in every housewife's kitchen across America. This book brings together the best--and most unbelievably kitschy--images from a broad selection of such brochures.