Gronroos, Christian

In Search of a New Logic for Marketing : Foundations of Contemporary Theory

Groothandel - BESTEL
€ 52,95

Leverbaar

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and fou

Ingenaaid | 236 pagina's | Engels
1e druk | Verschenen in 2007
Rubriek:

  • NUR: Bedrijfskunde algemeen
    • ISBN-13: 9780470061299 | ISBN-10: 0470061294