Inside Yahoo! : Reinvention and the Road Ahead

As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands both inside and outside the online world. From its extensive content and e commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast paced Internet world. Inside Yahoo!: Reinvention and the Road Ahead takes you on a fascinating journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers a rare inside look at the company and its corporate culture. With access to key players as well as industry experts and financiers, business journalist Karen Angel: Examines how two Stanford graduate students established the premier Internet global brand in just a few short years Profiles the company s leaders from cofounders Jerry Yang and David Filo to CEO Terry Semel, COO Jeff Mallett, and Director Tim Koogle Addresses Yahoo! s recent focus on developing premium services and establishing itself as a bona fide media company Through an informed and astute narrative, Inside Yahoo! traces the company s transformation from a twenty something brainstorm to a onetime Wall Street darling that managed to ride out the recent market shakeout. You ll read firsthand accounts of how the combination of gifted management, strategic acquisitions, brand leadership, and a long standing history of service innovation and partnerships has helped Yahoo! through volatile economic environments. Filled with insights from those who have lived through the Yahoo! experience, Inside Yahoo! is an inspirational story that offers valuable business lessons every investor, manager, and entrepreneur should take to heart from maintaining a brand identity that everyone will recognize to continuously reinventing your focus to keep ahead of a changing marketplace.