Diehl, Sandra; Terlutter, Ralf

International Advertising and Communication : Current Insights and Empirical Findings

Groothandel - BESTEL
€ 143,95

Leverbaar

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertisi

Ingenaaid | 513 pagina's | Engels
1e druk | Verschenen in 2006
Rubriek:

  • NUR: Marketing
    • ISBN-13: 9783835004559 | ISBN-10: 3835004557