Terpstra, Vern; Sarathy, Ravi
DDC: General management
LCC: Social Sciences » Commerce » International economic relations » Exports (HF1416.T48 2000)
ISBN-13: 9780030211126 | ISBN-10: 0030211123
International Marketing
Cengage South-Western
€ 129,13
Leverbaar
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Gebonden | 784 pagina's
8e druk | Verschenen in 1999
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