Czinkota, Michael R.; Ronkainen, Ilkka A.
DDC: General management
LCC: Social Sciences » Commerce » International economic relations » Exports (HF1416)
ISBN-13: 9780324317022 | ISBN-10: 0324317026
International Marketing
Cengage South-Western
€ 259,97
Leverbaar (er is een nieuwe druk bekend)
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Ingenaaid | 720 pagina's | Engels
8e druk | Verschenen in 2006
Rubrieken: