Investment Opportunities in China's Tourism Industry

As China opens its economy to the world, tourists may now explore and experience the splendor and beauty of its many tourist attractions. Despite the outbreak of the Iraq War and Sars in 2003, China received about 91.7 million overseas visitors, thus ranking it the 3rd most popular tourist destination in the world. As projected by the World Tourism Organization, China is expected to become the No. 1 Tourist Destination in the world by 2020. With the largest population in the world, and rapid annual economic growth, China's domestic tourism is also seeing a surge in numbers. Domestic travel hit 870 million in 2003. In the week starting October 1 (China's National Day), China's tourism industry recorded a figure of nearly 90 million domestic travelers, and a sales turnover of USD 4.2 billion nationwide. China's entry to the WTO and its gradual relaxation of rules and regulations on foreign investment mean opportunities in China's tourism industry abound and remain to be explored. This book provides comprehensive and valuable information on the industry - a must-read for investors and businessmen keen on exploring the nascent, as-yet-untapped potential of China's tourism industry.