Price, Christopher; Barrett, William; Hunt, Thomas

iProperty : Profiting from Ideas in an Age of Global Innovation

iProperty Profiting from ideas in an Age of Global innovation in today s turbulent global economy, companies that thrive don t just create the most exciting ideas and take them to market, they also own their creative vision around the world. Globalization changes the way companies play the intellectual property game. It s time for serious contenders to re envision the black and white world in which intellectual property, such as patents and trade secrets, has traditionally been used to protect innovation. iProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace. Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their decades of experience in patent and intellectual property strategy to answer the question, "If I m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a cohesive blueprint to help companies universally own their most valuable resource—their ideas—to create and sustain a competitive advantage over their competitors. Relevant to all innovating companies, both big and small, iProperty provides a strategic guide to show executives, managers, and attorneys how to build, leverage, and maximize the value of their intellectual property portfolios. In our fiercely competitive global economy, even a small, local company can generate a revenue stream from distant markets by building and licensing a portfolio of intellectual property. And large companies can lose hundreds of millions of dollars by failing to adequately capitalize on their intellectual property potential. Stressing ownership—so that would be compet itors will think twice before entering your space—iProperty shows how to leverage your patents and other forms of intellectual property to benefit your company s stakeholders, stop competitors, generate licensing revenues, enhance company prestige, ensure freedom of action, and build relationships. iProperty emphasizes the concrete details involved in actual implementation and provides practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment. Including informative case studies from such intellectual property pioneers as Dow Chemical, Coca Cola, IBM, and DuPont, iProperty is a rousing wake up call for anyone serious about leveling the playing field in today s ruthless global economy.