It's When You Sell That Counts

Part I: Understanding the Selling Problem in Depth 1(62) External Obstacles 3(19) Hidden Reasons We Resist Selling 22(7) Understanding and Using Behavioral Finance 29(7) Always Think About the Crowd! 36(4) Banishing Rationalizations and Admitting Mistakes 40(23) Part II: Developing the Proper Mindset 63(56) Keep a Clear Head 65(10) Cast Off Faulty Mental Anchors 75(20) Understand that You Sell the Stock, Not the Company 95(6) Adopt Survival Tactics for the Institutional Jungle 101(8) Honor Highly the Time Value of Money 109(10) Part III: Mastering the Contrarian Approach 119(80) Be a Contrarian 121(5) Rethink That Old Buy-And-Hold Religion 126(14) Calibrate Decision Making to Personal Emotions 140(7) Adjust Sale Targets Rationally 147(10) Try This Exercise in Forced Discipline 157(6) Separate Selling From New Buying 163(6) Use a Personal Diffusion Index 169(9) Overcome Greed: Stop Chasing that Last Nickel or Dime 178(6) Sell Just When it Feels Real Good 184(15) Part IV: Using Smart Selling Tactics 199(87) Use Appropriate Technical Indicators 201(5) Sell into Price-Volume Crescendos and into Long Runs 206(13) Differentiate Market Stock and Loner Stock Characteristics 219(5) Use Above-Market Instead of Stop-Loss Orders 224(10) Use Special Rules for Selling Low-Priced Stocks 234(11) Sell Smart on Good News 245(5) Understand How Bad the Bad News Is 250(9) Sell on News Delays 259(6) Crashes: Sell vs. Hold - Before, During, and After 265(8) Use This Hold/Sell Decision Checklist 273(4) Summing Up: The Winner's Test 277(9) Appendix: Useful Reading and Other Resources 286 Index 29