Jack Trout on Strategy

Groothandel - BESTEL

€ 18,95

Leverbaar

The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.

Gebonden | 144 pagina's | Engels
1e druk | Verschenen in 2004
Rubriek:

NUR: Economie en bedrijf algemeen

ISBN-13: 9780071437943 | ISBN-10: 0071437940