Japan - A Modern Retail Superpower
Leverbaar
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Over the past few years, domestic firms stretching across all retail formats and merchandise categories have taken control of channels and now lead the consumer market firmly from the front. They are now so advanced that the very best are bursting out of the Japanese market and opening stores across Asia and even as far as Western Europe. This book, through case studies and concrete examples, provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japanese retailing has changed and what to expect in the future. Every one of the main merchandise sectors and retail formats is covered, drawing on numerous statistical data, including a detailed analysis of the specialty retail sector that is now taking over from traditional general merchandise formats.
304 pagina's | Engels
Verschenen in 2005
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