Just Enough CRM

Just Enough CRM is a practical guidebook for decision makers and those responsible for implementing CRM systems to help them evaluate CRM systems already in place, shorten the selection process, make the right decisions, proceed swiftly to successful implementations and measure the success of CRM initiatives. The book includes checklists and guidelines to make sense of vendors' pitches, guide implementation projects, and allow readers to create their own custom checklists. This book provides a roadmap for auditing current CRM systems while providing practical tools for conducting effective selection and implementation initiatives. Readers will gain an understanding of best practices for selecting and implementing systems so they can leverage their contributions to the projects they are involved in and suggest appropriate strategies for success.